About Us

The First Day of September is a next-gen, on-demand fashion brand redefining sustainability. Launched in 2020, it eliminates excess inventory, delivering modern basics with a sharp, effortless aesthetic. By blending fashion and technology, it challenges outdated production models, proving that creativity and sustainability can coexist without compromise.

Founded by Xavier Murillo, a creative director and designer with a passion for visual storytelling, the brand is built on a fusion of strategy, design, and culture. As a first-generation Ecuadorian-American, Xavier brings a perspective rooted in heritage, innovation, and purpose, shaping a future where fashion is both intentional and forward-thinking.